If you are like most work-at-home moms you do not have time to deal with a trial-and-error phase, when it comes to content marketing. Your precious time is extremely valuable, so whatever you do, it would be nice to get it right the first time. Of course, for most this is easier said than done, unless you have a thoughtful guide to offer assistance.
What is Content Marketing?
If you are scratching your head, and still not quite sure what content marketing is, you are not alone. The term gets tossed around a lot in the business world, but many still are not fully educated on the topic.
Content marketing is communicating with prospects and customers without selling. It attracts people to your business, gets them familiar with products and services, keeps them current on sales and specials, and answers questions they may have, all without going for the hard sale. It is any type of marketing that involves sharing content via news, e-books, white papers, how-to guides, case studies, photos, etc.
To be effective at content marketing you should have a plan. Create specific, attainable, relevant, time-measurable goals. To have a plan you must also know your target audience, so you can determine the best way to appeal to them.
Updating your website frequently is important for a couple of reasons first, fresh content is more attractive to search engines because they believe updated content is current. Plus, if customers don’t see any obvious changes from the last time they visited, they may assume there are no new products or specials.
There is no reason to blend in with the rest of your competition. This means you need to visit the sites of your competition and decide what you can do different to stand out from the rest. Keep in mind that while striving to be different, you need to also make sure your content is useful.
You do not need to only be different than the rest; you need to be more polished. There is no room for spelling mistakes, blurred photos, shaky videos, etc., in content marketing. Everything you put your business name on should be professional. After all, it is a direct reflection of you.
Cross Promote – Don’t rely on only one avenue of content marketing. You need to learn to cross-promote your business on relevant communities, giving each one a personal tweak for its specific platform audience.
You can’t assume that you know what your audience is looking for. It is important to interact on social media sties because it gives you the opportunity to listen to comments, complaints, questions, concerns, and suggestions.
Customers today like to make a connection with the business their hard-earned business is supporting. Stories and experiences associated with your employees, customers, etc., allows an emotional connection to be made.