Chances are good that you have already signed up with AdSense, Amazon Associates, and other affiliates. Maybe you are even making a decent income and have an impressive following, but you want more; as you should. You may already know that companies will pay to advertise on related blogs, if they know the traffic is there and it will benefit them. You probably know that certain companies would be perfect for your blog, but you might not know how to actually get them interested. If you are just starting out, you might even wonder if this is even possible.
It is Easier than You Think
The first thing you should know is that attracting blog sponsors is easier than you think. It does not matter what niche your topic is, there is a company out there that would benefit from advertising to your target audience. In many cases, you will not even have to try to convince an advertiser that they are a good match because they will come to you. Advertisers will ask you to name you price because they know their ad on your blog will benefit them. The only thing you need to do is make it easy for them to contact you.
Ideally, you will keep a couple spaces clear of affiliates on your blog. These spaces can be used for advertisements that say “Your Company Here,” or “Advertise with Us.” When interested parties click on one, it should take them directly to an advertising page with all the information they are looking for. If you do not want to leave advertisement space vacant, you can always simply create an easy to find “sponsor” or “advertising” link that will serve the same purpose.
The advertising page should contain available sponsor options, pricing, traffic statistics, target audience, demographics information, and accepted payment methods. Make sure that each package has a call-to-action at the end. If there is no “Purchase this Package” or “Buy Now” option to click on, you give them the option to walk away and think about it. You want them to sign up immediately after they just read all of your inspiring information and are excited about the investment. Make sure the link goes to a secure site they can use to pay, such as Checkout.Google.com, PayPal.com, 2CheckOut.com, or another trusted site. The easier you make it for them, the better chance you have of closing the sale.
You do not have to wait for advertisers to come to you. A little initiative can go a long way in this business. Advertisers might not know you are there. Keep in mind that the World Wide Web is heavily saturated with other blogs too. You need to let them know you are there, and why you are better than the rest. Do not expect a reply from every advertiser you contact. The majority may not reply at all and many will simply not be interested. Do not take this as rejection; just keep at it. Plus, just because an advertiser is not interested now does not mean they will not be in the future. They may start watching your blog very closely. Quite often, it only takes getting that first advertiser to sign up and then the competition will flock to you.
Appreciate Your Sponsors
This may be a given, but many people simply forget or neglect to interact with their sponsors from time-to-time. They can leave at any time. You need to give them a reason to stick around. Consider making a blog post once a month with all the sponsors listed and their appropriate links. If you have a quarterly email or newsletter you send out, this is another opportunity to mention the sponsors, and make sure they get a copy too. As long as you are driving traffic to them that is making them money, they will stick around. So, it is in your best interest to do what you can to make the relationship profitable for everyone.