Not all that long ago, business owners everywhere asked, “Do I really need mobile search?” Many even hesitated, and lost out on a tremendous amount of traffic. Today, having a mobile app is not an option; it is a necessity. You probably already know this. However, even if you know a mobile strategy is important, you may still wonder why you need it, and how significant the different is, if you have it.
Mobile Presence and Why It’s Important
Having a mobile presence is a must, if you want to be found by your local target audience. You may be interested to learn that 97 percent of the population looks online to find services and products in their local area. This is a huge percentage!
Are you wondering what percentage of mobile search activity convert to visitors? A whopping 73 percent! In real time, approximately 70 percent of these searches are acted on within 60 minutes. Some consumers even use their smartphone in the store to price shop.
Getting the Most Out of Your Mobile Strategy for Local Search
There are four crucial things you need to do to make the most of your mobile strategy.
Don’t Make Assumptions – Don’t assume that your mobile app is working at all times. Maybe it is working great today, but a month from now for some reason it starts taking forever to load. You literally only have 10 seconds to capture your audience’s attention and make an impression. Access your site frequently, so you know exactly what the user experience is like.
Thoughtful Content – Browsers accessing your site on a computer may not mind reading through a mass amount of content. Most can even handle skimming content to find the information they are looking for. A mobile user does not have time for all that. Your mobile content should feature bulleted text chunks, short paragraphs with headlines, call to action buttons, and optimized images.
Be Engaging – Your mobile strategy should be thought of as a social medium. You need to engage with your audience, and this needs to be done quickly. Respond to questions, comments, and complaints (especially complaints!) promptly.
Focus on Directory Listings – You should be found on every available local listing. Do you even know where your audience is searching for you, your product, or service? If not, then you will be missing out. Make a point to be consistent with your listings, so they are universal across all directories.