Everyone is probably giving you tips for time management, and chances are good that social media is at the top of the list of things to avoid. Fair enough, jumping on Facebook for a “minute” just to post an adorable baby picture from breakfast can be a huge time guzzler. You know that one minute will quickly turn into 30 minutes, and then every time your alert goes off on your phone, you will “have” to jump on to respond to comments. Yes, social media can leach your time. However, in today’s business world, it is really difficult to get by without it. Social media can be a powerful marketing tool, as long as you are actually using it for business purposes.
If you are using social media for your business then you should have separate business accounts. Whether you have a homemade soap store or if you have entered the world of network marketing, social media sites can be extremely valuable for marketing purposes. However, the minute you switch from your business account to your personal one, you will feel time literally fast-forward.
Target the Unexpected
You will hear a lot about how important it is to figure out who your target audience is, and then focus on them. Well, what if you are wrong? What if you assume you know your target audience, but you are missing out on the real audience that would just devour your business opportunity, product, or service? Social media is a free way to experiment. Plus, it does not hurt to influence the influencers.
Rather than take the time to share information one at a time across several platforms, link them together with a “share all” service. A work at home mom can never have too many time-saving tips. This is one that will save you from dealing with a lot of tedious work throughout the day. The only downfall to this though is that if you have folks who follow you on several platform, seeing the same posts on multiple sites could become a concern.
You cannot post on social media sites and then just ignore them. The key to using these sites is to be active and available. Questions and concerns should be addressed within 24 hours. Interacting builds trust with your audience. If you find you just do not have the time you could always hire a freelancer to spend an hour a day interacting and answering questions.