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Common SEO Mistakes to Avoid

There is a lot of discussion these days regarding search engine optimization, also known as SEO. There is also a ton of advice and tips to read on the Internet. Unfortunately, not all of this information is written by experts on the topic. What is important to understand is that the Internet is constantly growing, and search engines frequently change the way they search and rank pages. So, you could be reading advice written by someone who is still using practices that were common years ago. These are the types of practices that could get you blacklisted now. Below are common mistakes that you must avoid, if you are going to be successful with your home business.


  • Low-value Backlinks – Building a ton of superficial backlinks may have got you to the front page of Google many years ago, but not anymore. Low-value backlinks from irrelevant or spam sites can ruin you.

  • Targeting Wrong Keywords – Do not assume that you know what keywords to use. A keyword suggestion tool can be helpful.

  • Flash – A Flash website may be nice to look at, but search engines don’t read them as easy as sites with plain HTML text.

  • Pseudo Duplicate Content – If you have an ecommerce store duplicate content is very important to consider. If you are selling dog collars and every page has the same description with only a small variation in name or price, search engines may view all these pages as duplicate content.

  • Keyword Stuffing – Also known as over-optimization, some believe the way to a search engine’s heart is to unnaturally use a keyword over-and-over again throughout the text. This method became outdated about the same time poor backlinks were deemed dead.

  • No Title Tag – It is important to not leave your <title> tag empty. This is a prime spot for a relevant keyword.

  • No Keyword in URL – Don’t underestimate the importance of a good URL. Having a keyword in a title gives you an advantage over your competition.

  • JavaScript Menus – JavaScript is not necessarily bad to use for navigation, but you need to realize that search engines do not read it the way you probably think they do. If you use JavaScript, make sure you always use a sitemap.

  • Images for Headings – An image may capture a reader’s attention, but it should not be used as a heading. H2 and menu links are crucial in SEO, so keep text in your headings, and use the pictures elsewhere.

  • No Updates – To rank well, it is important to update your site frequently. This will allow search engines to view your content as fresh. Once it becomes stale, search engines often view it as outdated and irrelevant, even if it’s not.

  1. 3 years ago

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