There is a lot of discussion these days regarding search engine optimization, also known as SEO. There is also a ton of advice and tips to read on the Internet. Unfortunately, not all of this information is written by experts on the topic. What is important to understand is that the Internet is constantly growing, and search engines frequently change the way they search and rank pages. So, you could be reading advice written by someone who is still using practices that were common years ago. These are the types of practices that could get you blacklisted now. Below are common mistakes that you must avoid, if you are going to be successful with your home business.
Images for Headings – An image may capture a reader’s attention, but it should not be used as a heading. H2 and menu links are crucial in SEO, so keep text in your headings, and use the pictures elsewhere.
No Updates – To rank well, it is important to update your site frequently. This will allow search engines to view your content as fresh. Once it becomes stale, search engines often view it as outdated and irrelevant, even if it’s not.