Whether you are starting a brand new blog or if your current one is in desperate need to an overhaul, you should put a little thought into the process. Keep in mind that your blog represents your site, business, product or service, etc. In life, you literally have seconds to make a first impression; this applies to your blog, too. When visitors land on your blog they decide whether to stay and read or back out of it within seconds. Even if you have fantastic content, it might not ever get read and appreciated, if the design of your blog doesn’t appeal to your target audience, or if it is adversely affecting performance.
Before you begin you should determine what you are trying to achieve and what message you are trying to get across. Are you looking to give your readers a certain kind of experience? Do you want them to spend time on the blog or quickly click to your site? Keep these questions in mind while designing your blog. You will also want to consider the following tips:
Reduce Widgets and Plugins
Sometimes, less really is more, especially when it comes to your blog. One of the biggest mistakes new blog designers make is going overboard on widgets and plugins. When you first start creating a blog, it can feel a lot like Christmas when you see how many available plugins and widgets there are, so you start adding on too many. This will actually end up hurting you. Only keep those that are absolutely necessary, and delete the rest.
Keep Images to a Minimum
Pictures are nice to look at, but too many can hinder performance. This also goes for images that are extra-large. The more your blog has to load the longer it will take. Even a few seconds can seem like an eternity to a mobile user, so there is a good chance they will leave before even reading anything.
The images that you do have should be optimized for the Web. This is more commonly referred to as image compression. There is free image editing software available to use on the Internet. If you do not mind spending a little more money, Photoshop has an excellent one that actually has a “Save for the Web” option.
Reduce HTTP Requests