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10 things to Remember When Developing Your Website

Developing your website is not something that should be done without a little thought. Sure, you can create one that is attractive in minutes, but that does not mean it will get noticed by search engines or read by humans. Below are 10 things to keep in mind to get the most out of your site.

 

developing a website

 

  1. Purpose – Why are you building the website? Is it to sell products? Are you trying to provide people with information? Is the site simply to be seen in online directories? Keep your purpose in mind and allow this to steer you in the right direction for your site’s creation.

  1. Information Audience Needs – What information are people likely looking for when they visit your site? For example, if you are running a daycare out of your home then visitors may want to see a schedule and basic information. Of course, they want to know your credentials, but they do not necessarily want to read through a page of information just to find out if your hours fit their schedule. Make the information they are looking for the primary focus.

  1. Content – You need to pick a tone and follow it through. If you make dog clothes and decide you want to write the content for the pages and product descriptions as if it is a dog narrating then you have to do this throughout. Inconsistency is confusing. Also, try not to be too wordy. Sometimes less is more. Write as if you are talking. No one wants to read paragraphs of formal wording.

  1. Image – That really cute pink template with the hearts all over it may appeal to you, but if your target audience includes men you want to think twice about that girly design. The image should reflect your business.

  1. Growth – Even if you are building a budget-friendly site, scale has to be considered. If there is no room for growth you may find yourself being forced to build a whole new site in the future. Make sure there is room to add product, content, images, etc.

  1. SEO – Search engine optimization is a critical topic. Your site must be optimized in a way that will get recognized by search engines. If you absolutely have no clue what this is consider hiring someone to write your content who understands how to use keywords and phrases. Legitimate backlinks to your site will help, too.

  1. Have a Plan – Make a list of everything you need to do and create a schedule to add fresh content or adjust specials, etc. Without a physical calendar to hold you accountable, updates may get overlooked or pushed back.

  1. Data Collection – If you are simply creating a static website then this may not be a concern. However, if you are collecting information then a database-driven website may be something to look into.

  1. Site Maintenance and Management – It is important that you know how to maintain and update your site. If you are hiring someone to build it, make sure they are keeping content management in mind.

  1. Competition – Surely you have checked out sites owned by your competition. What do you like and hate about these sites? If you are annoyed by something on a site there is a good chance that others are, too. Don’t make their same mistakes.

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